Istanbul Yatas Exhibition 2015

2017, Istanbul

*Awarded the ‘Best Exhibition Stand’ in ISMOB 2015 Furniture Exhibition

Client: Yataş 

Location: Istanbul I Turkey

Design: ZAAS & Yerce Mimarlık

Program: Exhibition

Year: 2015

Size: 850 m2

Status: Built

Team: Nail Egemen Yerce, Ayça Taylan, Zeynep Şankaynağı

Construction: Z Yapı & Mimarlık

Photography: Yerce Art Photography - Emin Emrah Yerce

Because exposition spaces are ‘intensive’ and ‘exhausting’ spaces in terms of human perception, the concept of ‘breath’ was embraced as the main concept in the design of the exhibition stand for Yataş, which for many years has been one of the biggest furniture manufacturing companies in Turkey.

The purpose was to challenge the planning reflexes that keep reappearing in the design of exhibition stands. Usually, using the stand occupies the designated area to the maximum, filling it with too many products to exhibit.  Adding an upper floor would result in a heavy and awkward structure. Because the shape of each plot in an exposition area is either square or rectangular, designs typically follow the borders of these plots and turn out to be orthogonal designs with ‘corners’. Moreover, the facades are largely ‘closed’ in order to exhibit more products inside the stand, and the materials used in the manufacturing process of a stand would simply be of a ‘single-use’.  After experiencing many such stands side by side, a visitor is easily overwhelmed and fatigued.

Therefore, starting with the concept of ‘breath’, our aim was to create a ‘porous’ and ‘light’ structure instead of a ‘heavy’ and 'interruptive' one; an ‘organic’ form instead of a ‘cornered’ one; an ‘open’ facade instead of a ‘closed’ one; a ‘reusable’ and ‘recyclable’ material instead of a ‘single-use’ material.

Budget limitations turned out to be challenging but stimulating when it came to choosing the materials. Thanks to their low cost and their reusable and recyclable nature ‘masuras,' which are paper tubes very much used in Japanese architecture, corresponded perfectly to our design goals. Providing a different approach to the interior-exterior relationship, masuras became the components that defined the borders without tiring the eye, while keeping the visual connection between the stand and the visitors.